Innovation at MAPFRE
The role of interaction in a world configured by virtual assistants
Interacting and engaging influences the way people are and how they act. Understanding how we interact helps us get to grips with many other aspects of our lives and economies.
In “The Future of Interaction: The Role of Interaction in a World Shaped by Smart Assistants,” we’ve defined four plausible scenarios that delve into what interaction will be like in 2035 and the implications it’ll have for the insurance industry.
Navigating tomorrow: our latest GenAI report
GenAI has burst into our lives, impressing us with its astonishing applications and ease of use. But how will it evolve in the future?
With our report ‘Navigating Tomorrow: The Role of Insurance in a Society Embracing GenAI’, we have defined four plausible scenarios in which we delve into the use that society could make of this technology in 2029, and the role that the insurance industry can play in them to make a positive impact.
Health trends of the future
Given the growing interest and real need, it is essential to place health and well-being at the center of any strategy. In this whitepaper, we analyze the five trends that will shape the future of health based on a reading of the present.
We innovate for our customers
In our innovation model, we leverage partnerships with other players and emerging technologies to create a positive impact on our business and on society. More than 4.4 million customers have already benefited from innovations driven by this formula.
Innovation is movement. For us, innovation is helping our customers to achieve their goals, offering an agile, friendly, human, and quality experience.
We innovate so that you can move your way, embracing new models of urban, personal and sustainable mobility.
We innovate so that you can live longer and better, with solutions that enrich your quality of life at any age and allow you to take care of your health wherever you are.
We innovate so that you can benefit from the latest technologies to protect your loved ones and everything you care about, in the physical and virtual world.
We innovate to better understand climate change, reduce its causes and protect you from its consequences.
In short, we innovate for a better present that will lead to the future we deserve
Success stories
MAPFRE + Control Expert
Automatic verification of vechicle damage in real time when taking out insurance cover in Spain, thanks to a pioneering deep learning algorithm.
MAPFRE Costa Rica + Koa Health
We drive access to mental health through science-backed digital therapies while fighting the stigma that prevents thousands of people from accessing the care they need.
AERIAL and MAPFRE join forces to care for our elderly
Both companies are working on a non-invasive solution that discreetly accompanies elderly persons as they move about their place of residence.
UC3M + CESVIMAP
A joint research project to develop the first fully self-driving electric vehicle at Universidad Carlos III in Madrid
Discover our innovation model
1. PROJECT FACTORY
The Project Factory is an innovation mechanism at MAPFRE for the agile execution of POCs and Innovation Pilots with impact on the customer and on business. Projects are carried out in collaboration with a provider that offers the best market solution for the chosen business use case, and in most cases, this provider is an insurtech startup or a company specialized in the field of the initiative.
Over the last 4 years, all projects have included Artificial Intelligence as a prominent part of the solution.
2. INTRAPRENEURSHIP
Through MAPFRE’s global intrapreneurship program, we encourage our employees to explore and present ideas to address the challenges and needs of our stakeholders. The winning proposals receive funding for their development and the opportunity to be included in the company’s innovation portfolio. To date, more than 30,000 employees have had access to the program.
The global intrapreneurship program is brought to life through local initiatives, such as Tubarões in Brazil or Innova in Spain.
3. VENTURE CLIENT
We remove the button. At MAPFRE, we have a clear commitment to the startup ecosystem, collaborating with companies around the world that are aligned with our vision and purpose.
We have already worked with around 150 startups, and we currently have projects underway with more than 30.
4. VENTURE CAPITAL
We invest directly in startups with capabilities that we consider strategic for the development of our business. In addition, we are the anchor investor in the two Alma Mundi Insurtechventure capital funds, managed by Mundi Ventures: a first fund of 100 million euros and a second one, launched in 2022, with a target size of 250 million euros—the largest Insurtech fund in Europe.
5. CESVIMAP
CESVIMAP, MAPFRE’s R&D center for mobility, with more than 40 years of innovative experience. We are a globally recognized technology center specializing in the design, insurance, use, maintenance, repair, and recycling of vehicles and other mobility solutions for goods and people.
Our technological research focuses on reducing accident rates, exploring new forms of mobility, and defining more efficient, sustainable, and innovative repair processes.
